Lois Wilkins, CMP, CED 
Partner/Executive Producer, WSQ Productions

Q: Which event trend did you love last year, and which trend were you happiest to leave in 2024?

A: Love – Intentional and personalized gifting experiences.
Leave – AI-based customer engagement experiences (e.g., AI-generated photos).

Q: What was the most memorable event you planned in 2024, and why?

A: NYC Climate Week 2024 – The opening ceremony featured 45 speakers and 1,000+ in-person attendees, with thousands more streaming live globally. The conference spanned multiple days, featuring six simultaneous stages, 200+ speakers, 100+ sessions, and over 4,000 attendees. This was my most challenging event to date, with numerous moving parts, high-caliber speakers—and their entourages! It was a blast!

Q: What was the most memorable event you attended in 2024, and why?

A: We were invited to attend the Dorchester Collection Fall FAM Trip in Paris and London. Experiencing four of their properties—Le Meurice, Plaza Athénée, The Dorchester, and Coworth Park—was a real treat. They curated the trip of a lifetime, showcasing luxury and sparkle—it was incredible. Being with like-minded industry colleagues was the cherry on top.